BMW Motorrad:
Bandana Manual

BMW R18 Launch - Stunt + Print

Harley riders want the same cruiser bike as everyone else. But BMW R 18 riders want to stand out and make a statement on the road. So why does a bike built for self-expression have the same boring rider’s manual?

We transformed the R 18 rider manual into an iconic fashion item in motorcycle culture: 30 detachable bandanas designed to be worn.

Shortlisted at Cannes Lions

Silver at NY Festivals

Best in show at Hatch awards

 
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Made for BMW Motorrad at Hill Holliday with:

CCO: Icaro Doria - ACD: Alexandre Kazuo, Lucas Ribeiro - AD: Vic Rocha - CW: Sammy Gold

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