Leica: Exhibit 1
M11 Product Launch - Print + Experiential
The Leica M11’s 60 MP sensor captures every detail in precise clarity, meaning you can zoom into small elements of a picture without sacrificing quality.
So we created Exhibit 1, transforming a single photograph shot on M11 into a collection of 32 unique images.
Silver + Bronze at Cannes Lions
our selection process transformed one photograph shot on Leica M11 into 32 unique images
Each image turned into a set of prints for an exhibition where people could check out the m11
All 40 M11’s available for purchase at the gallery were sold.
We told the stories behind each image in a collectible coffee table book
Made for Leica at Hill Holliday and DM9 Sao Paolo with:
CCO- Icaro Doria - GCD- Gui Racz, Lucas Casao - AD: Vic Rocha - CW: Sammy Gold
Photographer: Dan Baker