NIKE: LEBRONONOPOLY
LeBron 22 Drop - Activation
LeBron is always finding ways to give game to the next gen. So we created a custom Monopoly board and LBJ XXII shoe paying homage to the ways LeBron wins on and off the court.
To promote the drop, we hosted a game night for I Promise School students in Akron where they could use Monopoly money to support local businesses, and learn financial literacy.
THE game BOARD + SHOE
Complete with “Bron Bucks”, homages to every era of Bron’s career, and two LBJ XXII colorways
THE EVENT
We recreated an Akron block for students to play Monopoly with real financial professionals, earning “Bron Bucks” they could spend and invest at local business pop ups.
Every student walked away with a board, shoe, and a chance to open real savings accounts.
BUT WAIt, WE ALSO MADE A PODCAST
We shot a podcast on financial literacy featuring I Promise School students at our game night.
co-sign from bimma williams
The legendary sneaker critic gave us our flowers on social.
Made for Nike at The Robot Co with:
CD: Justin Joo - Design Director: Mia Lee - AD: Asia Irvin - CW: Sammy Gold - Experiential Designer: Romy Messak
Production: I Promise School - Financial Expertise: Chase Bank - Experiential Production - HouseThreeThirty